BANK BTN IPO AND LISTING AT INDONESIA STOCK EXCHANGE
BANK BTN IPO AND LISTING AT INDONESIA STOCK EXCHANGE
CHALLENGE:
Back in 2009, Bank BTN wanted their business to go public. At the time, regulations about how a company could go public were different than nowadays. Especially, in how a company can share and publish their intention if they wanted to go public. Followed by a well-established image of Bank BTN as a housing subsidy provider and public housing loan providers or KPR (Kredit Perumahan Rakyat).
WHAT WE HAVE DONE:
We already know that publication and public exposure is important for a successful IPO. With those limitations in mind, we realize our moves were limited. Our solution was to create a campaign by creating a brand story “Sebuah Rencana Besar Untuk Keluarga Indonesia.” We publish those stories via billboards ads. Also, we focus on the well-established brand image of Bank BTN as a public housing loan provider or KPR
