Talking about public relations, one that comes to mind is stakeholders. As a PR consultant, the first step that needs to be done is to map the interests of the parties around our clients (companies). Starting from understanding their interests, the consultant then formulates the right communication strategy to convey company messages that are packaged according to the needs of the public. At the case level which is quite complex, it is necessary to formulate a communication strategy starting with a social research process. The data collection methods used are varied, including desk reviews, formative research, and media monitoring. Strong data processing and analysis skills are indispensable skills for consultants.
Once the communication strategy has been completed, the PR consultant will also play a role in the socialization of the proposed strategy. This is to ensure that the client will understand and be able to apply for the more detailed execution programs. Not only stop at strategizing, but PR consultants are also usually involved in the derivative of the program to be run. This is where the consultant’s creativity comes into play, how the narrative is made to be able to move the audience, and have a significant impact on the company (client), the key is not only in the message but also in the appropriate media.
Sometimes, during strategy implementation and program activation, it doesn’t always go smoothly. That is why consultant services are also needed during the program or what is commonly known as PR assistance (retainer). This is to monitor whether public acceptance of the message conveyed by the company is positive or there is even resistance and has the potential to have a negative impact on the company’s image. Usually, at this stage, a consultant must be able to think quickly, and precisely, no wonder that a PR consultant can usually be contacted 7×24 hours. Since communication problems are visible to the eye that need to be responded to quickly, it is therefore imperative that PR practitioners have expertise in problem-solving.
In practice, in meeting the needs of a very wide range of clients and the public, public relations consultants will take a specific field. For example, Kitacomm, who has worked for 20 years, has a specific field of expertise in the capital market area that faces many public investors (investor relations).
Interested in becoming a PR consultant? Please feel free to discuss in the Kitacomm office and meet our consultants.
